![]() These kinds of deals in the publishing industry are a mess, because one single lyric could be co-owned by all of them." "We literally had to structure a licensing deal because they didn't have any for these kinds of things before. All websites, excluding a few of them, were illegal," says Ciociola, who struck deals with all the entities including Sony, Universal, Warner/Chappell, BMG, Kobal, and the Harry Fox Agency he also counts David Israelite as a supporter of these deals and Musixmatch in general. "At that time, they weren't getting anything from lyrics sites. The experience, Ciociola noticed, was "crap." It was clunky listening to a song on one service such as Spotify or YouTube and then leaving that app to Google song lyrics in a different browser window even then, he adds, it was possible to get a different result every time because there was no singular, properly licensed database of song lyrics (this was before Genius, formerly RapGenius, had been sued by the NMPA for failing to license their own lyrics databse, not to mention raised $15 million from Andreessen Horowitz). People were searching more for lyrics than for sex, which is unfortunate - more than soccer, more than football, more than any other thing." ![]() "We were asking anyone we know, 'Do you really search for lyrics? Why you do that?' Lyrics are one of the top five Google terms searches. "We saw that the music was starting to grow on mobile in 2010, and we were seeing how big the demand of this lyrics site content was," Ciociola, who goes by Max, tells Billboard. Though CEO (in his case that stands for "Chief Emotions Officer," by the way) Massimo Ciociola thought of the idea for Musixmatch in 2000, when he was running mobile platform and wireless application services provider Wireless Solutions Spa, it didn't really come into fruition until 2010 after he had been noticing the disconnect between increasingly mobile music listening and the search for accompanying lyrics. Musixmatch, a Bologna, Italy-based lyrics site - the largest in the world, in fact - is attempting to change at least some of that with Clip, a personalized lyric video service that launched on Friday. These days, you're almost as likely to get a music message as you are to get an iMessage with increasingly popular apps like Boomio and Rithm, which allows users to send friends and followers texts in the form of, or alongside, a song.
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